Mr. Guan Jianzhong, Chairman of Dagong Group, appealed in his Blueprint for Building China’s Credit System (hereinafter referred to as ‘the Blueprint’) to ‘set up a national credit education system, innovate the credit knowledge system, spread credit knowledge, and cultivate education talents, in order to build a way of credit thinking for the nation and make national credit quality a component of China’s competitiveness.’
Dagong Group has made massive efforts in credit education. As early as 2007, Dagong Group and Tianjin University of Finance and Economics jointly established Credit Education College Finance and Economics, which is dedicated to training credit rating talents. On May 20th, 2014, Dagong Group with Peking University, Renmin University, Tianjin University of Finance and Economics and more than 20 other domestic universities jointly initiated and founded China's first Credit Education Alliance.
Dagong has also created a ‘credit +’ scenario to foster the way of credit thinking through a ‘government + credit rating agency’ model. This model was developed by Dagong as an effort to build China’s credit system which includes a nation-wide credit management system centering on cities. Take the application Dujiangyan Tourism Credit Query as an example. During the National Day holiday, the application not only brought convenience to tourists but also promoted the local tourist services. The success of the application has set an example of ‘credit + tourism’ for the domestic industry.